Considering the digital-saturated world we live in, it’s hard to believe employers relied on print classified ads to attract candidates as few as 10 years ago. But over the past decade, a majority of these businesses have become media savvy to the point where they are turning to Twitter to find their next hire. It’s called informal recruitment via social media, and nowadays it’s incredibly common amongst hiring managers who are just as concerned about cultural fit as they are with concrete qualifications. Given the overexposed nature of these websites, it’s easy to understand why.

Due to the sluggish job economy, some job seekers are resorting to nontraditional methods to stand out; for instance, some are creating interactive resumes, renting billboards, even auctioning their services on e-bay. Meanwhile, others are trying to fit in by ditching provocative wardrobes or removing visible tattoos. But if you lack the singing skills needed to post a music video on YouTube—or have a low pain tolerance—the good news is a little altruism can go a long way in helping you land the job of your dreams.
When you are looking to attract better qualified job candidates, there are many benchmarks employers expect applicants to meet that aren’t always communicated. Some familiar expectations include what should be in a resume and how it should be delivered. What many employers don’t realize, though, is through their job posting, they can appear confused about who they are, and exactly what they desire in a potential employee. To see what we mean, look no further than the average job posting.
The job interview is commonly compared to a first date, where both the hiring manager and the candidate are sizing each other up. So asking the right questions is imperative. These days a lot of dates start out with an online connection; you’ve gotten to know a little bit about the person ahead of time. But that first face-to-face meeting is when to determine whether the person you met in writing meets expectations, or not.
Jeff Haden, a popular business writer with a renegade style, says these four job interview questions will give you revealing glimpse of the candidate:
Getting hired for a job is all about standing out from the crowd. The first place to do that is on your resume and for many positions, you are trying to impress a computer—the way to do that is with the right resume keywords.
While human reviewers will look for action verbs and descriptive phrases, computers scan for keywords and phrases (typically nouns) that most closely match the job description. Resumes with the most number of matches rank the highest. Since there may be hundreds of people applying for one position, using resume keywords is the first step to getting in the door.